> Inventory Management

by Lisa Tamayo

Log TAokin bove

^the reeline

Real, hands-on results from retailers

“[Our competition] is pumping up its efforts on in-stock selection on Christian titles,” Michael Covington, general manager at The Master’s (Clovis, NM), says. As the Christian-retail channel works to differentiate itself from the competition, stores must aim for best practices in inventory management, price perception, customer service, merchandising, staff management, budgeting, and more to increase foot traffic, restore financial health, and increase profits.

Twenty Christian stores tested CBA’s Web-based inventory-management tool, Above the Treeline, using the real-time program to analyze store inventory, give input on program improvements, and begin to do business differently because of it.

The user-friendly business-analysis tool, used in conjunction

30 CBA marketplace › March 2005

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