Contents Volume 2 • Number 11 • November 2006

Departments

6

8 10 12 69 70 70 71 72

President’s Message Editorial Member Forum Industry News Top 50 Best Sellers Classifi eds Ad Index Gallery Ads Why We Do What We Do

4 | AspiringRetail | November2006

Confessionsofa

Twentysomething

Consumer

26

By Carrie Erickson

Why Christian twentysomethings aren’t shopping the Christian Retail Channel—and what you can do to make your store a place that invites a sense of community.

32

Understanding the Emerging Church By Chelan David

Generations X and Y are increasingly shaping the look and characteristics of the church.

36

Rising Awareness of the Arts By Eric Beach Twentysomethings and the emergent church are eager to embrace the arts—but it has to be well-crafted and authentic art.

40

Christian Music and Christian Retail: A Worthwhile Partnership

By John W. Styll

A Christian-music veteran explains why Christian retail is key to the success of the Christian music industry.

Columns

16 Marketing & Sales By Verne Kenney

How do you reach the next generation—and keep your core customers?

18

Operations & Systems By Eric Grimm In four years, an estimated 71% of consumers will use the Web to shop. Are you positioned to take advantage of growing online shopping?

20

Human Resources By Jason Green New employees need specific guidelines and policies to know what your expectations are for them.

22

Merchandising By Cliff Goins

The art of merchandising lies in the ability to transform your store to meet customer demands.

24

Business Law By Terry Jackson

A case still making its way through the appeals courts has far-reaching implications for the Christian Retail Channel.

58 Product Showcase

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