Cont^TMents Volume 3 • Number 2 • February 2007

Departments

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President’s Message Editorial Industry News Top 50 Best Sellers Classifi eds Ad Index Gallery Ads Why We Do What We Do

2 | AspiringRetail | February2007

Biblical Proportions

24 By Sherri Litza

Make your Bible department a strong statement of what your store does best by analyzing, strategizing, organizing, and training staff to serve customers knowledgeably.

32a Pull-Out Bible Chart:

The Holy Bible Translations & Paraphrases

32

Deducting S Corporation Losses or Expenditures By Mark Battersby An S corporation shareholder’s pass-through losses and deductions can’t exceed the shareholder’s adjusted basis (or book value) in the stock or debt of the S corporation.

34

Bestsellers: Frequently Asked Questions By Carrie Erickson How much do you know about CBA’s monthly best-seller lists?

36

America, Unite in Prayer

By Kathleen Samuelson

Encourage staff and customers to observe this year’s National Day of Prayer.

Columns

14

Marketing & Sales By Curtis Riskey

Build your advertising and your brand as a Bible store on a solid marketing foundation.

16

Operations & Systems By Eric Grimm Research indicates that the next 10 years will bring even more specialized differentiation to retail.

18

Human Resources By Jason Green Use these books and Web resources as your 2007 Human Resources Toolkit.

20

Merchandising By Cliff Goins IV Great merchandising requires a synchronized marketing approach.

22

Business Law By Terry Jackson

Take these measures to protect yourself and your business against occupational fraud.

38 Product Showcase

The Official Magazine of CBA