And a big book deserves a big push.

He made history by becoming the first African American coach to win the Superbowl. Now Tony

Dungy tells his amazing story of remaining true to faith through the discouragement, losses, and

victories of life. Poised for an enormous audience, Quiet Strength will be backed by a

$500,000 MARKETING CAMPAIGN:

AUTHOR EVENTS: A 10-day National Media Tour, plus

local appearances in six major markets.

RADIO: ESPN, Sirius NFL Radio, Gallagher, K-LOVE,

Air-One, Rejoice, and American Family Network.

PRINT: USA Today Sports Weekly, Share the Victory,

Ebony, Christianity Today, New Man, Men of Integrity,

St. Paul Pioneer Pressa Minneapolis Star Tribune,

The Tampa Tribune, The Indianapolis Star.

INTERNET: Banner ads on ESPN.com, USA Today.com,

IndyStar.com, BlackGospel.com, BlackAmerica Web.com.

Plus podcasts, email blasts and an all-new website:

CoachDungy.com (July 07).

STREET DATE: July 10, 2007

HARDCOVER ISBN 1-4143-1801-4

AUDIO BOOK ISBN 1-4143-1803-0

ENDCAP KIT ISBN 1-4143-1889-8