_CBARetai lers+

ResourcesTM

Growing Christian stores and suppliers through better business practices

22

// Columns

Marketing+Sales

14

By Bill Oechsler Now’s the time to rethink your business to adapt to new strategies—and competitors.

Operations+Systems

18

By Eric Grimm Employees who connect with customers and know the product drive sales significantly.

Human Resources

22

By Jason Green Does your store need an eXtreme procedure manual?

28

Merchandising

24

By Sherri Litza Strategize your late-summer/fall buying and marketing carefully.

+ Features

Product Intelligence

106

Bible + Charismatic + Fiction + Nonfiction + Music +

Multimedia + Giftware + Fashion + Kids Gifts + Kids Books

Get a Flying Leap Over the Competition >>> 28 by Lynn Waalkes Take advantage of one central location to gather information to boost retail success at ICRS.

Show Schedule >>> 32 Exhibit-Floor Map >>> 34

Exhibitor List >>> 37

Buyers Guide >>> 44

Support Your Local Pastor >>> 78

By Lynn Waalkes

Make it your business and ministry to bolster church leaders.

Sharing Spaces

>>> 82

By Michael Anderson

Hop in for a virtual road trip to explore unique stores within stores.

The Rebirth of Small Independent Retail

>>> 88

By James Dion

Learn the eight trends and six challenges independents face in today’s business world.

>>> Departments

8 President’s Message

10 From the Editor

12 In Your Words

96 Industry News

134 Top 50 Best Sellers

135 Classifieds

The Theological “Line in the Sand”

>>> 92

Compiled by Kathleen Samuelson

CBA retailers explain how they determine which product to stock.

135 Ad Index

136 Industry Views

6 CBA Retailers+Resources | ⁰⁷.⁰⁷

The Official Magazine of CBA