^C_BARetai lers+

Resources

16

+ Features

Connecting People to God’s Word

>>> 16

By Sherri Litza

Publishers and retailers work together to get Bibles into customers’ hands.

Bible Translations Chart >>> 16a (insert)

God’s Word in an Electronic Age >>> 24 By Chelan David Digital Bibles and Bible software are making Scripture more accessible than ever.

Growing Christian stores and suppliers through better business practices

10

// Columns

Sales+Marketing

8

Merchandising

10

Human Resources

12

Operations+Systems

14

Product Intelligence

36

By Bill Flandermeyer Pay special care to the section of your store where God’s Word resides.

By Sherri Litza

Find what you’re passionate about and then excel at it.

By Myila Young

Consistently find superior, above-average employees.

By Eric Grimm

The first known study of trade-promotion optimization and collaboration offers insights.

Bible + Fiction + Nonfi ction + Women’s Books + Multimedia + Music Christian Giftware + Kid’s Gifts + Kids Books + Devotionals

Applying Scripture to Gifts >>> 22 By Sherry Morris Serious thought is given to Scriptures that adorn gifts that minister, are meaningful, and make a difference.

International Bible Society-Send The Light

>>> 28

How can Christian retailers benefit from the merger of IBS and STL?

>>> Departments

3

4

5

6

32

63

64

64

President’s Message

Chairman’s Perspective

From the Editor

In Your Words

Industry News

Top 50 Best Sellers

Classifi eds

Ad Index

2 CBA Retailers+Resources | 03.08

The Official Magazine of CBA